Media Language -
How I created meaning in my media production
Micro elements - cinematography, editing, sound, mes
Macro elements - narrative, genre, characters
Andre Goodwins music video theory
Genre conventions - audience expectations
Advanced portfolio A2 Music Video -
Editing -
Constant cuts from performance with lead singer to to narrative with the couple, represents how the lead singer is thinking about his ex girlfriend and her new relationship. This constructs meaning about their relationship.
Relating to Allan Camerons modular narrative - split-screen - as our music video is split into two, the lead singer reflecting on the past, and the narrative
Cinematography -
Sound -
'6 years you've been with me, 6 years and you treat me like this' - diegetic dialogue - sets the story for the audience, and opens the plot of the media text.
Stewart Halls reception theory - producers encode meaning into media texts and the consumers decode the meanings in three different ways - preferred/negotiated/oppositional readings. The dialogue in our music video helps the audience read the text the way that we as producers intended.
MES -
Iconography -
Guitars which represent the rock genre
Constant costume change - casual costumes - conventional to the indie rock genre
Goodwins music video theory -
Genre characteristics -
Lyrics and visuals -
'All of the stars' - visuals are the star time lapse that I produced - represents the meaning that the lead singer feels his relationship is in the past.
Lyrics and sound -
Demand of the record label -
Notion of looking / voyeurism -
Lead singer has a direct gaze to the audience - represents how audience are meant to identify with him
Intertextual reference -
Jimmi Hendrix graffiti is a signifier in our music video - reference to the classic rock genre which indie rock evolved from which is the signified meaning.
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