Angry birds notes for case study

Rovio Movile YouTube channel http://www.youtube.com/user/RovioMobile
The official Rovio YouTube channel distributes different animated web series for Angry Birds.

Made by Rovio

Published by chillingo.

Developed in 8 months

Same pricing as competitors 99p 

12 million copies sold on iOS store

1 Billion on all platforms.

Made using SDL(free open source) and BOX2D(physics, free open source)

Cost £100000(cheap)

It made £2.8million

Originally made for iOS devices

Update every four weeks. 80% consumers updated their app to carry on playing.

Rovio partners with Google to release the app on Google Chrome.

Rovio partners with 21st century Fox to release a 'Rio' edition of the game which is based on the film.

Rovio partners with lucasfilms to produce a star wars themed angry birds for release in november 2012

Partners with heavily vertically integrated global institutions to allow for Synergy(Greater effect compared with if they were separate)

Got ported to: Android, Google Play, Ovi store, Windows Phone, PSP, PS3, Wii, Nintendo DS, Browsers, Facebook, PSMove, Kinect.

In game advertisement - adverts for new content/related content

Merchandise: 

T-shirts, toys, Books, TV, Promotion, Movies.