Impact of digital downloading on the video game industry

Impact of digital downloading on the video game industry


Electronic arts have suggested that 100% of there games will be only avaliable as a digital download in the near future. It is also been suggested that the number of digital sales is going to surpass the number of physical sales for the first time and this is due to the number of new online distributors that are avaliable such as 'Steam' and the 'EA Store'(Origin).



There is a unique strategy that EA had taken to attract many new customers to their online store. This was to only release the PC version of Battlefield 3 on their store so that customers have to create an account and explore their store. This creates millions of customers to a new distribution technique that they may not of noticed before. EA is trying create direct competition with Steam with online distribution and Activision may follow with the same strategy with Call of Duty.

This competition makes indie games struggle as they can't create this capital of distribution but with steam at the throne of the online games industry, it's they're only hope.

Competition for distribution is great for the audience because this means lots of new distributors in the future which allow for easier methods.

Impact Of Digital Downloading on the video game industry

Prompt Question Link:

How has the online Media developed?